Brand Partnerships
Brand Partnerships, Lendlease
Type of Product: Service Design
After discovering that some of the brands we lease space to in our shopping centres were looking for new, original ways to access their target market, we realised we were sitting on assets they found valuable. After doing lots of testing and validating the service design we launched Lendlease Brand Partnerships. This service allows brands to advertise through editorial, ads and activation actives through lend lease channels.
You can read more about the Brand Partnerships program here.